Sangeet Chandaliya
Context
It has almost been a month since my last post, and to be honest, I haven’t been able to make a lot of progress. While I was disappointed a couple of weeks back when I missed the deadline, I had to revisit my priorities as well as listen to other creators to convince myself that the most important thing is to keep making progress.
And so, here is a quick update on the different user personas the tool can be helpful for, why it still makes the most sense to focus on course creators as the target audience, and what their primary pain points are.
User personas
Here are a few examples of the different user personas that might find our tool useful:
- [B2B] Course Creator: This persona is someone who creates and sells courses on Udemy. They are likely to be interested in a tool that can help them improve the discoverability of their courses and track their performance against competitors. They are also likely to be interested in a tool that can help them get feedback from students and improve their courses over time.
- [B2B / B2C] Udemy Affiliate Marketer: This persona is someone who promotes Udemy courses to earn commissions. They are likely to be interested in a tool that can help them find the most profitable courses to promote as well as track their contribution to specific courses.
- [B2C] Beginner Udemy User: This persona is someone who is new to Udemy and is looking for a course to help them learn a new skill. They are likely to be price-sensitive and may be looking for a free or low-cost course. They are also likely to be interested in courses that are well-rated and have a high number of reviews.
- [B2C] Experienced Udemy User: This persona is someone who has taken multiple courses on Udemy and is looking for a way to improve their discoverability of new courses. They are likely to be more willing to pay for a premium tool that can help them find the best courses for their needs. They are also likely to be interested in tracking the performance of competitor courses so that they can stay ahead of the competition.
Deep-dive in course creator personas
Based on my previous experience, Udemy users might not be interested in paying for better recommendations on which courses to pursue and so, are not part of the target audience.
Diving deeper into the Course Creator persona -
- Jane Doe: Jane is a stay-at-home mom with two young children. She is passionate about teaching and wants to share her knowledge with others. She has created a few courses on Udemy, but she is struggling to get them noticed. She is looking for a tool that can help her improve the discoverability of her courses and track their performance.
- Goals: To create and sell high-quality courses on Udemy that help people learn new skills and improve their lives.
- Challenges: Finding the time to create and market courses, competing with other courses on Udemy, and getting feedback from students.
- Pain points: Lack of visibility for her courses, difficulty tracking the performance of her courses, and not being able to get feedback from students.
- Michael Jones: Michael is a freelance web developer. He has created a number of courses on Udemy to help people learn how to code. He is successful in selling his courses, but he is always looking for ways to improve his marketing and sales strategy. He is looking for a tool that can help him track the performance of his affiliate links and find the most profitable courses to promote.
- Goals: To increase his sales of Udemy courses and grow his freelance web development business.
- Challenges: Finding the time to market and sell his courses, competing with other courses on Udemy, and tracking the performance of his affiliate links.
- Pain points: Difficulty tracking the performance of his affiliate links, not being able to find the most profitable courses to promote, and not being able to track the performance of his competitors.
Potential features / modules
- Course discovery: A tool that can help course creators find the right keywords and tags for their courses so that they can be found by more potential students.
- Competitor tracking: A tool that can help course creators track the performance of their courses against competitors so that they can stay ahead of the competition.
- Student feedback: A tool that can help course creators get feedback from students so that they can improve their courses over time.
- Marketing and sales: A tool that can help course creators market and sell their courses, so that they can reach more potential students.
Target for weeks 5-6
At present, we only have data for the “Course discovery” and “Competitor tracking” modules. As a next step, I will prepare the initial dashboards for both of these modules (as well as complete the pending tasks I mentioned in the previous post).
Until next time!