November 2022 - Ongoing
Background
During my notice period at Omah, I started freelancing on Upwork as a Product Manager specializing in No Code, Data Analytics, and UI/UX. One of the first projects I worked on involved sourcing product and review details (including sales metrics) from various eCommerce platforms across Southeast Asia, and analyzing them to estimate historical sales for the Beauty category. This project was funded by Sarab (Co-founder and CEO, Cube Asia).
This led to me signing a 4-month contract with Cube, starting from late November 2022 to March 2023, and eventually converting into a full-time role from April 2023. During this time, the team raised an initial round of funding, expanded from a team of 5 to 15+ members, and onboarded some of the biggest brands, provident funds, and consulting firms as paid users.
Responsibilities
From November 2022 to June 2023, I primarily focused on 3 things -
- Setting up sourcing engines to extract product and review details from top eCommerce players in Southeast Asia, such as Shopee, TikTok, Lazada, and Tokopedia, and scaling them across all categories and subcategories.
- Cleaning and enriching the extracted data by adding
- category-subcategory tags - using ChatGPT 3.0 to tag a category-subcategory mapping (from our internal category tree) to each of the products,
- shop-type tags - tagging shops to brands, resellers, and KOLs. In case a shop is tagged to brands, checking whether its parent company is an M&C or a local player,
- Estimating product-level, shop-level, and category-level GMV for all major eCommerce platforms using multiple methodologies that we have developed and refined over the last 6 months.
Recognition
Cube’s analysis featured in Financial Times, Bloomberg, CNBC, and BBC (among others)
Cube featured in AsiaTech after raising USD 1.5M in early 2023
In addition to my full-time role, I help small businesses build their first set of products, including landing pages, dashboards, internal applications, and marketing automations. Reach out if you are looking for an active collaborator on your next project!