November 2021 - December 2022
Background
I moved out from OYO around the same time as my then-manager, Abhishek Hota to work on his new start-up, Omah. Omah is a UK-based company that empowers people to find attractive holiday homes in sought-after locations and packages them with a management solution that removes the daily operational hassles.
Responsibilities
At Omah, I led the development of our investment platform (marketplace) as well as set up the entire marketing-tech infrastructure. Here are some of the major highlights of the products -
- Property P&L and Return calculator - Changing the values in the input fields on the right (or in the Customise sidebar) changed the numbers in the table and helped users understand how much return they can expect. The default values in the input fields were Omah’s estimate.
- Price benchmarks - Comparing the property’s asking price with the actual sold price of nearby properties sold in the last 12 months as well as with the actual asking price of nearby properties that are currently available for sale on Rightmove and Zoopla.
- Market statistics - Summary of district-level data across current demand and supply, their growth, property appreciation, economic conditions as well as lifestyle.
- Income potential - Estimating the property’s short-let potential by looking at nearby properties’ actual revenue, occupancy, and pricing for the last 12 months on Airbnb, Booking.com, and VRBO.
- Setting up the entire marketing-tech infrastructure using Zapier - To improve lead generation and warm-up, we established a seamless process that starts when we have an incoming message (Email list, Website form, Intercom message, WhatsApp message, Support email, and Livestorm webinar). This message then automatically adds the corresponding user’s data to the user database (Monday.com).
This subsequently triggers the addition of users to the CRM system (ActiveCampaign). Finally, utilizing ActiveCampaign’s internal automation, an outgoing message is initiated depending on the campaign they are added to.
In addition to my full-time role, I help small businesses build their first set of products, including landing pages, dashboards, internal applications, and marketing automations. Reach out if you are looking for an active collaborator on your next project!