Company
OYO Rooms
Duration
January 2021 - August 2021
Background
In January 2021, I rejoined OYO as part of their OTA Product team. This team was responsible for improving operational efficiency and performance management of properties on OTA channels through product interventions. One of the major products I was involved in was the "OTA Powerplay".
Responsibilities
- Most OTA platforms allow their partner hotels to improve their rank inorganically in exchange for a higher commission. OTA Powerplay consolidated various versions of this service from different OTA platforms and transformed it into a single marketing opportunity for our partners to opt-in to using OYO OS (web platform for partners) and Co-OYO (mobile application for partners).
- Utilizing my previous experience with these services, I took charge of writing the product specification and requirements document. This document outlined the functionality of the "rank booster" feature across different OTA channels, the activation process implemented by the OTA Channel Management team, and the package configurations for every major geography.
- Following the initial launch, we swiftly expanded the product's reach to over 15,000 properties across more than 7 countries. To drive adoption, I led the execution of numerous CRM, telesales, and PLG campaigns, along with implementing a Freemium program. These efforts resulted in over 50% adoption by our partners, with approximately 25% of them opting for paid subscriptions within just two months.
Recognition
Sangeet has been instrumental in driving the launch of the OTA Powerplay product globally. His efforts have spanned across the product development lifecycle, spanning over the last 4 months, including ideation refinement, requirement gathering, product solutioning, development planning, testing, launch coordination with respective stakeholders, and adoption planning. His forward-thinking and bias for execution have ensured that the development journey was efficiently planned & executed.
Abhinav Sinha, COO & CPO, OYO Rooms
In addition to my full-time role, I help small businesses build their first set of products, including landing pages, dashboards, internal applications, and marketing automations. Reach out if you are looking for an active collaborator on your next project!